One issue I often come across working with SME’s is content management.
Content is vital as it portrays business values, viewpoints & builds a reputation for being a valid ‘go-to’ solution provider for a particular customer base.
So here are 10 quick tips for SME’s to put in to practice straight away & see your content management become easier & more fruitful…
1. use everyday questions/issues to create solution content, resonate with your customer base, what do they ask you?
2. keep a database of content ideas as a reference, don’t keep it all in your head
3. reuse previous content in various formats
4. be creative & fun, if you can
5. ask for questions/comments
6. breakdown each topic into small bites for repurposing, it makes it easier for the receiver to digest & reiterates your business’ message
7. you don’t have to create everything yourself, use news & industry resources & share them, with business opinions
8. schedule with empathy, always be mindful of exterior events & your scheduled posts
9. ask for short bios/blogs from across your business
10. be consistent & varied across platforms (there’s life after digital)
Which of these tips will be most useful to your business?